More about South Shore Industries
About:
Production
South Shore Industries Ltd. brings over 65 years’ experience to
the manufacturing of its furniture products and boasts a highly skilled
production team with an eye for detail. The major investments the company
has made in its three plants in the past few years give you a guarantee
that you are buying high-quality products. These investments, together
with our capable manufacturing team, have helped make South Shore Industries
Ltd. a leader in the furniture-making industry in North America.
South Shore Furniture introduces its innovative Smart Glide technology
as well as 56 new items at the High Point Home Furnishings Market
Sainte-Croix, QC, Canada, April 20, 2006 – After
months of research and development efforts, South Shore Furniture will
introduce its Smart Glide technology at the spring High Point Home Furnishings
Market in North Carolina. In addition to this unique drawer glide system,
South Shore Furniture will also launch 56 new and exciting furniture items,
reflecting the company’s dedication to exceeding customer expectations
in terms of style and innovation.
Innovative system
The Smart Glide feature is made from a unique combination of polymer for
exceptionally smooth sliding, and offers elements such as: a soft-closing
rubber mechanism as well as a child-friendly safety catch. “The
Smart Glide feature is the result of many months of development efforts
to offer customers one of the best drawer glides on the market,”
says Jean Laflamme, President and Chief Executive Officer of South Shore
Furniture, reaffirming the company’s commitment to superior customer
service. The new Smart Glide feature will be marketed under the tagline
Smart Glide… A Smart Choice!, consistent with the new company tagline
South Shore Furniture: A Smart Choice!
New Items
At this spring’s exhibition South Shore Furniture will also launch
56 new items from its juvenile, adult, and entertainment center categories,
in keeping with the current styles for which the company is known. The
items will be offered under the South Shore Furniture trademark which
was introduced at last fall’s High Point Home Furnishings Market
along with a new logo and tagline. The company, a leader in the home furnishings
industry, continues to achieve the high standards which it has maintained
for over 65 years.
About South Shore Furniture
A leading Canadian manufacturer in the North American furniture industry,
South Shore Furniture was established in 1940. The company produces assembled
and ready-to-assemble bedroom and entertainment center furniture that
combines quality and functionality with the latest styles, at affordable
prices. The three generations that have managed the company since it was
founded have taken it to new heights, making South Shore Furniture synonymous
with quality and product durability. South Shore Furniture employs over
850 people in three factories across Quebec, Canada.
South Shore Inds. adopts new logo
Furniture Today 22-10-05
AT THE MARKET – South Shore Inds. has adopted
a new logo in warm tones of red and yellow and a new tagline to enhance
its identity in the Canadian and American markets.
The company is now marketing its furniture as South Shore Furniture, with
the tagline: “A Smart Choice!”
The new visual identity stems from in-depth research the company conducted
this year to get a better understanding of its customers, consumers and
the industry. As a result of this research, South Shore “hopes to
gain a sharper competitive edge and develop new products adapted to the
needs of our consumers,” said Jean Laflamme, president and CEO.
“We decided on this tagline because it represents the very essence
of our brand,” said Laflamme. “It tells consumers they made
a wise decision by choosing a product that combines affordabitlity with
excellent quality and style.”
Here at market, South Shore is launching 100 new products under the South
Shore Furniture label, including assembled and ready-to-assemble adult
and youth bedroom and entertainment furniture.
Based in Sainte-Croix, Quebec, South Shore is celebrating its 65th anniversary
this year. In the past two years, the company has invested more than C$20
million in modernizing its factories to improve competitiveness.
South Shore Industries: A Smart Choice!
The company strengthens its positioning by launching the South
Shore Furniture brand, and introducing 100 new products at the High Point
Home Furnishings Market
Sainte-Croix, October 19, 2005 – In order to reinforce
its leadership in the Canadian furniture market and accelerate its penetration
on the American marketplace, South Shore Industries is adopting a clearer
positioning and a new visual identity. In addition to a new logo and tagline,
South Shore Industries will now market its furniture under the name South
Shore Furniture, which will continue to reflect the high standards the
company has maintained for over 65 years.
A new visual identity This new visual identity stems
from in-depth research the company has conducted in 2005 to get a better
understanding of its customers, consumers and today’s furniture
industry. “South Shore Industries hopes to gain a sharper competitive
edge, and develop new products adapted to the needs of our consumers,”
stated Mr. Jean Laflamme, President and Chief Executive Officer of South
Shore Industries.
As part of the High Point Home Furnishings Market exhibition in North
Carolina, the company is launching 100 new products under the South Shore
Furniture trademark, which will feature adult and children bedroom furnishings
as well as entertainment center furniture in keeping with the latest styles
for which the company is known.
A distinctive tagline In addition to introducing the
new trademark, South Shore’s new image boasts a new tagline on which
the entire positioning is based: A Smart Choice. “We decided on
this unique tagline because it represents the very essence of our brand,”
added Laflamme. “It tells consumers they made a wise decision by
choosing a product that combines affordability with excellent quality
and style.” In an industry where competition is fierce and the existence
of many North American companies is threatened by strong rivalry from
China, and other countries, South Shore Industries has decided to invest
locally to secure its future and provide better service to its North American
clientele.
A logo that reflects the product Along with this positioning,
South Shore is also unveiling a new logo that reflects the product’s
friendly personality with warm tones of red and yellow. The logo, combined
with the new trademark, will help the company be more accessible to its
target audience by giving the product increased visibility and making
it easier for consumers to identify the brand.
About South Shore Industries A leading Canadian manufacturer
in the North American furniture industry, South Shore Industries were
established in 1940. The company produces assembled and ready-to-assemble
bedroom and entertainment center furniture that combines quality and functionality
with the latest styles, at affordable prices. The three generations that
have managed the company since it was founded have taken it to new heights,
making South Shore Industries synonymous with quality and product durability.
South Shore Industries employs over 850 people in three factories across
Quebec, Canada.
South Shore Industries wins a prestigious award for its youth
furniture
South Shore Industries has garnered the Canadian Home Furnishings Award
in the Youth Bedroom Furnishings category for its Aquarelle furniture
collection. Our furniture is renowned for its innovative design, excellent
quality construction and remarkable value.
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